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Non-Financial Return
Donation: Individuals donate funds for a charitable or other cause without expecting a return, just personal satisfaction.
Rewards: Individuals provide financing to a company, usually to develop a new product or service in return for rewards or perks. This can be a good way for a company to determine customer interest and customer demand for its product or service. Example: Kickstarter or Indiegogo.
Financial Return
Debt: Individuals provide loans to other individuals (peer-to-peer lending) or to small businesses (peer-to-business lending) at much lower rates than conventional financial institutions. Example: Lending Club, Prosper.
Equity: Individuals provide financing (working capital) in exchange for shares in the company. Companies provide full transparency with financials, etc. online, and investors hold the investment for an extended period while the company grows. Example: StartEngine, Republic.
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